The Value of Customer Experience and Best Practices

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One of the key measures for successful company is the number of the loyal to its brands customers. But customer loyalty and the hiding behind business profit is not something that you can achieve without a solid amount of efforts.

This task will become at least little bit easier for those who will listen tomorrow the presentation about “The Value of Customer Experience” by the Senior Partner in Futurelab – Stefan Kolle. During the event he will demonstrate how to manage and measure customer experience by using Net Promoter and how to drive revenue and profit. Thanks to his 20 years’ experience  with C-level teams at Vodafone Group, ING, BAT Japan, Sanoma CEE, Heineken, Philips, Bank of Piraeus, JTI Ukraine, BNP Paribas Investment Partners highlight of his presentation will be a number of cases from the world of retail, automotive and finance.

The presentation is part of the Best Practice in Customer Experience Seminar, which will take place on the 16th June at Excelsior Hotel Ernst, just moments away from the Kölner Dom. Among the other speakers are:

  • Lisa Garthside, Director of Customer Experience, Confirmit – Key Design Features of a VoC Programme
  • Sascha Schikarski, Projektleiter Marktforschung National, REWE – Vom Bauchgefühl zur Kundensicht – die Herausforderungen des Handels
  • Miguel Ramos, Mobile Practice Lead, Confirmit – In-the-Moment Mobile Feedback: Listen to Your Customers in their Moments of Need

If you are in Cologne, there’s still time to register your place and learn some of the best practices in the field of Customer Experience!